How break-even is calculated
Each unit sold contributes its price minus its variable cost toward covering fixed costs. That difference is the contribution margin. Break-even units = fixed costs ÷ contribution margin per unit.
With 10,000 in fixed costs, a 50 price and a 30 variable cost, each sale contributes 20, so you need 500 units, which is 25,000 in revenue. Fixed costs are those that do not change with volume: rent, salaries, software, insurance. Variable costs scale with each unit: materials, packaging, shipping, transaction fees.
Using it for pricing decisions
Price changes move break-even dramatically and asymmetrically. Raising the example price 10% to 55 cuts the target from 500 to 400 units. Discounting 10% to 45 raises it to 667 units, one third more sales just to stand still. Run any planned discount through this calculator before offering it.
The same math yields your margin of safety: if current sales are 800 units against a 500-unit break-even, sales can fall 37% before you lose money. A thin margin of safety argues for cutting fixed costs rather than pushing volume.